Marketing World News

Internet Advertising Spend To Surpass That Of The Traditional Television By 2020

March 9, 2017 11:56 am Published by

Latest updates suggest that internet advertising spend is about to surpass TV advertising spend. According to reports, the internet, which is undisputedly the world’s fastest growing advertising medium will likely surpass the television in terms of advertising spend by 2020. Other reports also suggest that judging by the rate at which internet advertising spend is growing, it has been calculated that it will possibly surpass that of the traditional television this year. This is not surprising as it was reported last year that internet advertising spend will likely surpass television advertising spend in 2017. The report stated that television advertising... View Article

How To Build A Realistic Business Plan

February 20, 2017 5:02 pm Published by

A business plan can be described as an outline or a written description of the goals and objectives that a business intends to achieve in the nearest future. It is also often referred to a document that describes what a business intends to achieve, how to achieve it and within what time frame to achieve it. However, every document, whether formal or informal that describes business goals and ways to achieve them is technically a business plan. It is no news that a large number of small and medium size businesses are established on a daily basis. Every business whether... View Article

Should Sales Be The Only Factor Used To Measure The ROI Of Influencer Marketing Campaigns?

February 9, 2017 12:21 pm Published by

Should sales be the only factor that is used to measure the success of influencer marketing campaigns? If this question is answered in the negative, what other factors should be considered as the best measure of success when it comes to influencer marketing campaigns? Influencer marketing campaigns are ways by which business owners achieve their marketing goals through alternative means. Influencer marketing campaigns basically involve the use of some experienced group of individuals to pass positive words about your brand to the targeted audience. Rather than adopting campaigns that will help a webmaster directly reach his target audience quickly, influencer... View Article

Page Rank: An Important Factor For Enhancing Lead Generation

January 20, 2017 4:56 pm Published by

Page rank is mostly referred to by many people as Google Page Rank, but this term may also be used when referring to the ranking of certain keywords on search engines. It is also known as the numeric value that indicates the importance of a page on the internet. However, the term “Page Rank” is Google’s trademark and has also been patented by Stanford University. Google uses its page rank algorithm to decide the importance of pages on the internet. Although there are many other factors that Google take into consideration when determining the rank or importance of a website,... View Article

The Impact Of Google’s Mobile-First Indexing On Digital Marketing Strategies.

January 9, 2017 12:36 pm Published by

At the fall of last year, Google announced that it is moving toward Mobile-First Indexing. Indexing is a procedure through which Google gathers information and data about every web page on the internet. Google’s system then stores these data in its catalog, which is used to determine the outcomes of a search made on google’s engine worldwide. Before the announcement last year, Google is known to utilize desktop web pages as its main source. Although it also includes mobile pages in its index, desktop web pages were accorded more priority. However, the tech company has now moved from prioritizing desktop... View Article