August 15, 2017 7:22 pm
Affiliate marketing refers to a kind of marketing procedure whereby merchants employ the services of publishers to help spread awareness of their brand. In other words, it is a performance-based marketing whereby marketers pay publishers for each lead that a brand receives as a result of a publisher’s efforts. Affiliate marketing is basically a marketing strategy that is based on revenue-sharing, in which marketers pay publishers based on the outcome of their marketing efforts. This kind of marketing strategy utilizes tools like pay per lead, pay per click, and pay per sale.
August 15, 2017 7:02 pm
The methods and procedures used to achieve the goals of influencer marketing are constantly changing. Therefore it becomes pertinent for marketers to dance to the changing tune and adopt new strategies. A marketer who wants to be successful should never get tired of employing new strategies to blend with changing times. Influencer marketing is a marketing strategy that focuses on using indirect means to achieve direct results. It involves employing the services of some individuals who are believed to have a particular degree of influence on the target audience.