Categories for Marketing

Importance Of Artificial Intelligence To Your Digital Marketing Strategy

October 15, 2017 7:39 pm Published by

Artificial intelligence popularly referred to as AI is a term that is usually associated with the use of machines to imitate the function of the human mind. These functions may include voice recognition, problem-solving, planning, learning, reasoning, perception and much more. It can also be described as a field of computer science that focuses on the creation and use of machines that mimic the function of the human mind.

Tips To Plan And Manage A Sucessful Affiliate Marketing Campaign

August 15, 2017 7:22 pm Published by

Affiliate marketing refers to a kind of marketing procedure whereby merchants employ the services of publishers to help spread awareness of their brand. In other words, it is a performance-based marketing whereby marketers pay publishers for each lead that a brand receives as a result of a publisher’s efforts. Affiliate marketing is basically a marketing strategy that is based on revenue-sharing, in which marketers pay publishers based on the outcome of their marketing efforts. This kind of marketing strategy utilizes tools like pay per lead, pay per click, and pay per sale.

Some Difficulties Asociated With Influencer Marketing Campaigns

August 15, 2017 7:02 pm Published by

The methods and procedures used to achieve the goals of influencer marketing are constantly changing. Therefore it becomes pertinent for marketers to dance to the changing tune and adopt new strategies. A marketer who wants to be successful should never get tired of employing new strategies to blend with changing times. Influencer marketing is a marketing strategy that focuses on using indirect means to achieve direct results. It involves employing the services of some individuals who are believed to have a particular degree of influence on the target audience.

Importance And Challenges Of Creating A Successful Multichannel Marketing Campaign

April 9, 2017 11:41 am Published by

Multi-channel marketing as the name implies is the process of utilizing a single marketing strategy across several different platforms and channels. Multi-channel marketing is regarded by many digital marketers as an effective way to get products and services to targeted customers and to bring customers to your products. It helps to maximize the opportunity for marketers to relate with prospective customers. Multi-channel marketing could be achieved through an attempt to reach your targeted audience via a print ad, email, SMS, websites, mobile applications, promotional events, word-of-mouth, product package and even retail locations. This strategy also allows marketers to reach all... View Article

Internet Advertising Spend To Surpass That Of The Traditional Television By 2020

March 9, 2017 11:56 am Published by

Latest updates suggest that internet advertising spend is about to surpass TV advertising spend. According to reports, the internet, which is undisputedly the world’s fastest growing advertising medium will likely surpass the television in terms of advertising spend by 2020. Other reports also suggest that judging by the rate at which internet advertising spend is growing, it has been calculated that it will possibly surpass that of the traditional television this year. This is not surprising as it was reported last year that internet advertising spend will likely surpass television advertising spend in 2017. The report stated that television advertising... View Article

Should Sales Be The Only Factor Used To Measure The ROI Of Influencer Marketing Campaigns?

February 9, 2017 12:21 pm Published by

Should sales be the only factor that is used to measure the success of influencer marketing campaigns? If this question is answered in the negative, what other factors should be considered as the best measure of success when it comes to influencer marketing campaigns? Influencer marketing campaigns are ways by which business owners achieve their marketing goals through alternative means. Influencer marketing campaigns basically involve the use of some experienced group of individuals to pass positive words about your brand to the targeted audience. Rather than adopting campaigns that will help a webmaster directly reach his target audience quickly, influencer... View Article

The Impact Of Google’s Mobile-First Indexing On Digital Marketing Strategies.

January 9, 2017 12:36 pm Published by

At the fall of last year, Google announced that it is moving toward Mobile-First Indexing. Indexing is a procedure through which Google gathers information and data about every web page on the internet. Google’s system then stores these data in its catalog, which is used to determine the outcomes of a search made on google’s engine worldwide. Before the announcement last year, Google is known to utilize desktop web pages as its main source. Although it also includes mobile pages in its index, desktop web pages were accorded more priority. However, the tech company has now moved from prioritizing desktop... View Article