Affiliate marketing refers to a kind of marketing procedure whereby merchants employ the services of publishers to help spread awareness of their brand. In other words, it is a performance-based marketing whereby marketers pay publishers for each lead that a brand receives as a result of a publisher’s efforts. Affiliate marketing is basically a marketing strategy that is based on revenue-sharing, in which marketers pay publishers based on the outcome of their marketing efforts. This kind of marketing strategy utilizes tools like pay per lead, pay per click, and pay per sale.
The procedure is such that the publisher display advertisements of a retailer’s brand on his own website. The website owner is then paid for every lead that such advertisement generates. Affiliate marketing is generally a relationship between three key players: online merchants, publishers also known as affiliates and consumers. Marketing is constantly changing and getting more complex lately, and the need to introduce new, more effective strategies have become pertinent. Affiliates marketing is said to be related to a great extent to other forms of marketing including organic search engine optimization, content marketing, display advertising, e-mail marketing, and paid search engine marketing as already mentioned above.
This is said to be because most publishers prefer to use these forms of marketing to achieve their goals and drive traffic to the merchant’s website. However, some marketers regularly utilize other marketing forms like reviews. Although affiliate marketing is a form of marketing that depends heavily on driving sales and profit to a merchants business by the efforts of an affiliate who then receives his share of the profit generated, it is believed that not every affiliate marketing campaign will succeed and not all will deliver the same output.
In fact, a marketing research conducted some few months back found that up to 27 percent of marketers revealed that the outcome of their affiliate marketing campaign was below their expectation, and 64 percent of affiliates also reported the same result. However, the findings of the study did not reveal the reasons why the affiliate marketing campaigns failed to reach the expectations of marketers and affiliates. But, even with all these, it is important for marketers to understand some few tips to achieve the goal of their affiliate marketing campaigns.
The success of an affiliate marketing campaign is heavily dependant on creating an intelligent marketing plan, good strategy, and proper affiliate marketing management. Marketing experts believe that no matter what industry your brand is, you must first ensure that you establish solid marketing goals and objective. The goals should be clear and the efforts of both merchants and affiliates must be geared towards achieving those goals. Furthermore, the marketer must investigate into and choose the right affiliate to complete the job. Due care must be ensured when choosing an affiliate because the profile of the chosen affiliate will go a long way in determining the success of an affiliate marketing campaign.
Marketers must also clearly determine the amount of reward that they intend to give to affiliates. This is important because an affiliate should be rewarded based on the amount of service he offers. The more lead that the efforts of an affiliate generate, the more reward he gets. In addition, marketers should ensure that they create contents that correspond to the profile of an affiliate. It is pertinent to further reiterate the importances of proper tracking and management.
Categorised in: Marketing
This post was written by Webpinas Online Solutions