September 15, 2017 7:30 pm
Hundreds of e-commerce stores are being created daily. The latest trend for most offline businesses now is to create an e-commerce store to keep up with the current trend. New technologies are being developed to help business owners showcase and market their products and services with more ease. Customers are now more comfortable shopping online, rather than going through the hassles of shopping directly from the supermarket. Since the number of e-commerce stores is increasing rapidly, the need for advancement, proper management and the success of e-commerce websites become extremely important.
August 15, 2017 7:22 pm
Affiliate marketing refers to a kind of marketing procedure whereby merchants employ the services of publishers to help spread awareness of their brand. In other words, it is a performance-based marketing whereby marketers pay publishers for each lead that a brand receives as a result of a publisher’s efforts. Affiliate marketing is basically a marketing strategy that is based on revenue-sharing, in which marketers pay publishers based on the outcome of their marketing efforts. This kind of marketing strategy utilizes tools like pay per lead, pay per click, and pay per sale.
August 15, 2017 7:02 pm
The methods and procedures used to achieve the goals of influencer marketing are constantly changing. Therefore it becomes pertinent for marketers to dance to the changing tune and adopt new strategies. A marketer who wants to be successful should never get tired of employing new strategies to blend with changing times. Influencer marketing is a marketing strategy that focuses on using indirect means to achieve direct results. It involves employing the services of some individuals who are believed to have a particular degree of influence on the target audience.
July 8, 2017 3:06 pm
Backlinks are links on a website that is directed to another website with a similar content or for reference purposes. Backlinks, which are also known as inbound links is a factor that is considered by search engines when determining the quality, credibility, and rank of a particular website. In other words, the quantity and quality of backlinks obtained by a website will determine how it is treated by search engines. Search engines prioritize contents from websites with larger numbers of high-quality backlinks compared to those that have less. Backlinks go a long way in indicating the popularity and credibility of... View Article
June 25, 2017 9:44 am
Facebook has added value optimization and Lookalike Audiences to ad bidding . According to reports, Facebook stated in a recent announcement that it wants to help marketers reach their target audience easy and fast. It is no news that the social media company benefits a huge chunk from the revenue generated by the industry from digital ads.
June 25, 2017 7:38 am
New updates reveal that Google Actions are now available to smartphone application developers. According to reports, Google has created new methods that will assist smartphone application developers to provide new ways for users to do things. The new Actions will allow developers to include applications and other services to the Assistant intelligent agent on the Google Home device.
May 9, 2017 6:57 am
Search Engine Optimization popularly known as SEO is a concept that is used to refer to the visibility of a page or website on search engines. SEO is generally focused on the visibility of web pages in non-paid/organic search results. It includes the composition of every factor that is necessary to boost page ranking, increase traffic and spread brand awareness. It is also the way you frame the contents of your website so they are easily understood by search engines. For every online business to succeed and achieve its goals, it must be visible on search engines as the more... View Article
April 9, 2017 11:41 am
Multi-channel marketing as the name implies is the process of utilizing a single marketing strategy across several different platforms and channels. Multi-channel marketing is regarded by many digital marketers as an effective way to get products and services to targeted customers and to bring customers to your products. It helps to maximize the opportunity for marketers to relate with prospective customers. Multi-channel marketing could be achieved through an attempt to reach your targeted audience via a print ad, email, SMS, websites, mobile applications, promotional events, word-of-mouth, product package and even retail locations. This strategy also allows marketers to reach all... View Article
March 20, 2017 7:53 pm
Lead generation is the process of acquiring the interest of one’s target audience in the products and services offered by that individual. It is already clear that increasing leads will help most online businesses to effectively reach their targeted audience and make more sales. However, it is not just about increasing leads but increasing quality leads. Increasing leads should be a priority for every online business owner. Webmasters should adopt strategies and techniques that will make it easier for them to generate quality leads from multiple platforms. It is also crucial to prioritize brand awareness and online presence. It is... View Article
March 9, 2017 11:56 am
Latest updates suggest that internet advertising spend is about to surpass TV advertising spend. According to reports, the internet, which is undisputedly the world’s fastest growing advertising medium will likely surpass the television in terms of advertising spend by 2020. Other reports also suggest that judging by the rate at which internet advertising spend is growing, it has been calculated that it will possibly surpass that of the traditional television this year. This is not surprising as it was reported last year that internet advertising spend will likely surpass television advertising spend in 2017. The report stated that television advertising... View Article